The Virtual Life: Business Catfishing

So what is Catfishing?

Catfishing is convincing someone to invest in the you that you have falsely created (online).

If you know the MTV documentary and TV show ‘Catfish’, you will be familiar with this.

Catfish is a TV Show where somebody has met someone online but is not sure if they really are, who they say they are.

The Catfish team help them to uncover the truth and usually, they are not who they say they are.

What were the warning signs?

⚠️ Very little friends on social media;

⚠️ Very few photographs on social media;

⚠️ An unwillingness to video call.

So... if you are a business and a potential customer or client comes across those main warning signs on your social media, mightn’t they think the same?

We’ve probably all done it, (I know I have).

Searched social media to find a service provider or online store, visit their profile and the moment you notice:

⚠️The business has not posted 6 months;

⚠️They don’t have many photographs or the photographs are outdated;

⚠️ They don't have a website (Usually only important if paired with the above).

You click X move on to the next!


Either because it's not clear if the business is still in operation or because the content didn’t enable you to invest your trust in the business.

57% (Sprout social) of consumers will follow a brand on social media to learn more about the products or services.

If your content is not up to date or is sparse, you might not get that follow!

Just like in 'Catfish', the face behind the business, is also greatly important.

People tend to buy from and work with people that they know and like.

If you run any business (but especially a virtual one) and you never show your face, your potential customers could feel like they are being Catfished!

How do they know that there is a real human being behind your business if you don't show them?

Even if you don't work on the business on a daily basis anymore, people still like to know who you are.

So, ask yourself, are your business social pages up to date and accurate?

Do they reflect the true you and the true nature of your business?

Where are your clients hanging out online? Find out and make sure they can see you.

Get out there, show your face and let people know who you are and what you do!

Food for thought.

Until next time,

Ellie x


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